Fashion has always been a huge part of William Haskell’s life. From growing up seeing his father always wearing dress pants – even while mowing grass — to starting his first job in the clothing industry dressing mannequins and organizing window displays.

From there, he immersed himself in fashion. When he began modeling in Kansas City fashion week he became familiar with a number of  local designers, who saw he had an eye for style.  They asked him to start styling their segments, a position that has him deciding which model would wear what and how.

“Designers are focused on the construction of the clothing, so my job is showing the crowd how to wear the look,” Haskell said. “I focus on the styling, or the selling of the garment.”

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From  his work styling for local clothing lines and designers like Christian Michael and La’Tricia Reynolds, Haskell became known as the Fashion King.

People also usually recognize him by his hats, which he customizes himself and are a huge part of his wardrobe and image.

“Brims are trendy right now, but hats, for me, have always been a classic accessory,” Haskell said. “You can wear a hat with anything, so I don’t see it going out of style anytime soon.”

Friends started asking Haskell to make them customized hats and after making about 10 hats, he decided to make a business out of it.

Haskell started his custom hat business Brim Life about four months ago and has already sold more than 200 hats, all from word of mouth.

“Some people just drop off hats and ask me to put my own touch on them whether it’s with feathers, jewels, ribbon or spray paint,” he said.

After popularity for his one-of-a-kind hats grew, Haskell started a pop-up shop at Elevate Bar and Grill in Kansas City, KS.  Every Tuesday from 5:30 to 10 p.m., people can get a drink or a bite to eat while shopping for hats and items from other invited vendors including Ish Eyewear and Style Therapii. 

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Brim Life hats start at $85 and go up from there depending on the time involved. Haskell said some hats take hours for him to make.

Haskell is working on building a website and is currently taking orders from Facebook messenger. In order to place an order, he needs to know the style, color and size.

Visit Haskell’s Facebook page here:

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Jazzlyn Johnson

Jazzlyn "Jazzie” is the former senior reporter for our team, who joined the company in 2020 in the midst of the pandemic, through the Report for America service program. For the past two years, she covered...

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