Missouri WIC announced the extension of the temporary increase of the Cash Value Benefit for Fruit and Vegetable Purchases (CVB) starting October 2023 and lasting through September 2024. The new monthly amounts will be $26 for child participants, $47 for pregnant and postpartum participants, $52 for breastfeeding participants, and $78 for women exclusively breastfeeding multiples. Previous CVB values range from $9-11. 

Eligible participants must contact their WIC local agency immediately to schedule an appointment to load the additional benefits on their eWIC card before redeeming any October benefits. Participants who redeem any October benefits before receiving the increase will not receive the increase until November and must return to the local agency prior to November to update their eWIC card.

Missouri WIC provides additional healthy fruits and vegetables for up to 60,000 women and children per month. WIC families have the opportunity to shop for nutritious foods at approximately 600 authorized WIC retailers throughout Missouri and can receive services at any of the 115 local agencies. 

WIC serves financially eligible women, infants and children under the age of five. Fathers, stepparents, foster parents, grandparents and guardians are also encouraged to apply for WIC benefits for any children in the household under the age of five.

Missourians interested in learning about WIC benefits can visit wic.mo.gov or call TEL-LINK at 1-800-835-5465 to find the WIC local agency closest to them.

WIC is the Department of Health and Senior Services Special Supplemental Nutrition Program for Women, Infants and Children.