Missouri WIC is extending the temporary increase of the Cash Value Benefit for Fruit and Vegetable Purchases (CVB) through September.  

As of Jan. 5, the new amounts are $25 per month for child participants, $44 per month for pregnant and postpartum participants, and $49 per month for breastfeeding participants. 

Previous CVB values range from $9 – $11. 

Eligible participants need to contact their WIC local agency to schedule an appointment to load the additional benefits on their eWIC card before redeeming any January benefits. Participants who redeem any January benefits before receiving the increase will not receive the increase until February.

Missouri WIC provides quality nutrition education, breastfeeding promotion and support, nutritious foods and referrals to health services. It is one of the most successful, cost-effective and important nutrition intervention programs in the nation. Missourians who are interested or want to learn more about the  benefits of WIC, visit wic.mo.gov or call TEL-LINK at 1-800-835-5465 to find their WIC local agency.