Madam line

More than a century after Black beauty icon Madam C.J. Walker launched her namesake brand (becoming one of the first women self-made millionaires in the process), MADAM by Madam C.J. Walker, the new beauty and haircare line by Sundial Brands, launched a new brand inspired by the legend herself.

Founded in 1906, the Madam C.J. Walker Company is known and credited for the mass distribution of hair products for Black hair. 

With 11 new products, MADAM by Madam C.J. Walker features damage-defying formulas designed to respect, protect and perfect the wide range of styles worn by Black women.

MADAM by Madam C.J. Walker is collaborating with Walmart to bring the product line to over 3,000 stores nationwide and online at

“I am thrilled to continue my great-great grandmother’s legacy with the launch of MADAM by Madam C.J. Walker in partnership with stellar Black women leaders at Sundial Brands and Walmart,” said A’Lelia Bundles, author, historian and Walker’s biographer. “We worked together to merge 100 years of research, development, science and technology to ensure that the products are as innovative and effective as the original Walker line. This collection embodies Madam Walker’s spirit of empowerment and pays homage to modern women of color.”


With each product retailing under $10, the MADAM by Madam C.J. Walker collection features:


  • Wonderful Hair Balm to Oil
  • Healthy Scalp Serum


  • Revive & Reset Shampoo
  • Strengthen & Restore Conditioner
  • Instant Repair Deep Conditioner
  • Detangling Leave-In Conditioner


  • Stretch & Define Curl Cream
  • Humidity Shield Styling Gel
  • Strengthen & Shine Braid Spray
  • Split End Smoothing Serum
  • Smooth & Sleek Heat Protectant Spray

For more information regarding MADAM by Madam C.J. Walker and the full line of products, visit and follow along on social at @madambymcjw. To shop the MADAM by Madam C.J. Walker collection visit 

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