Sports retailer Lids is honoring historic Black sports institutions, including the Negro Leagues Baseball Museum during Black History Month.
The campaign called, “They Gave Us Game,” will include apparel, jerseys, caps and shorts representing logos of Negro Leagues teams, including the KC Monarchs. All items will be sold in more than 700 Lids stores across the US.
The collection will be available year-round in stores, starting on Feb. 28.
Nearest Lids stores:
Legends Outlets KCK – 1843 Village West Pkwy SPT-129, Kansas City, KS
Oak Park Mall – 11503 W 95th St FCM, Overland Park, KS
Independence Center – 18813 East 39th St S Suite 2140, Independence, MO
Products from each collection are inspired by original vintage details previously worn by pioneering African-American players from the Negro Leagues, Black Fives, which honors pre-NBA Black basketball, and the Harlem Globetrotters. A portion of the product proceeds will go to each of the organizations.
“The Negro Leagues Baseball Museum is thrilled to team with Lids on this historically significant and fashionable salute to the Negro Leagues,” said Bob Kendrick, President of the Negro Leagues Baseball Museum. “The Negro Leagues not only changed the game of baseball but more importantly helped change America. This partnership will be instrumental in increasing greater awareness of this powerful story of triumph over adversity.”
Clothing will retail for $80 – $100 and headwear between $31.99 – $39.99.
“The histories of these three historic sports genres forever changed sports in the U.S. and across the world,” said President of Lids Britten Maughan. “By ensuring a permanent home for them in hundreds of Lids locations, and more to come, we’re proud to help in the inspirational storytelling our customers and future generations are yearning to hear.”