Bradley Dyer Jr. , Senior Business Development Officer
Credit Union of America
At Credit Union of America, Bradley Dyer is responsible for all the education and healthcare partnerships with the credit union, including onboarding new relationships and maintaining existing ones. His role runs the gamut from strategy to execution.
Bradley, originally from Portmore, Jamaica, is married to Natasha Denise Dyer and they have one son, Bradley Dyer III.
Share a piece of wisdom you received or learned that substantially changed your work-related path?
I’ve learned that It’s critical to do self-evaluations and be honest with yourself. If you are honest with yourself, it’s easier to acknowledge your flaws, and that in turn makes room for you to improve yourself. It also allows you to grow and build on your strengths and successes.
Most paths up the corporate ladder aren’t a straight path. Besides your family, what are some of the criteria you consider when making a career move?
I always try to give serious consideration to whether or not I can add value to whatever I’m involved in. Sometimes, it’s important just to be present, but I would prefer to be present and involved, even if in a small way, as long as it adds value and helps the organization move forward.
Luck, hard work and connections, what role did each of these play in getting you to where you are today?
Luck or good fortune, and hard work are the primary drivers for me personally. Connections are an important part of advancement in the workplace, but I didn’t know anyone when I moved to Wichita, so there were no connections. So, in my personal story connections did not play a role for me in Wichita.
What advice would you give a young professional starting out on their career?
Understand and accept that it’s never going to be a straight, smooth and narrow path. Accepting or preparing for challenges will help you manage tumultuous times. Stay focused, don’t always react emotionally, and believe in yourself and your abilities.
What organizations and in which ways do you give back to the community?
Board Member for the United Way of the Plains
Advisory committee for Advance Kansas
Education committee for League 42 baseball
Kansas Credit Union Council
Volunteer with Credit Union of America’s volunteer arm, called CU In Action
Former Board Member for the Pando Initiative
How do you balance work and life for the greatest amount of fulfillment?
I have a great spouse who is intentional about getting us out of the house on trips as a family, and we make great memories when we do that, but I am also intentional about not going anywhere and being at home with my family. That is also of high value.
Complete the following sentences:
Be open to … critique.
As a kid I wanted to be … An entertainer.
In five years I’ll be … Not sure, but I hope I am happy and fulfilled.
Wichita or Kansas needs … Bold forward thinkers.
I’ve been known to binge watch … Netflix shows and the news.
What do you do for fun?
Hang out with my family, watch Netflix shows.
I must salute this young man Bradley Dyer jr who is personally known to me for over forty. First met him as a youngster when I became a member of the church Pastored by his father Rev. Bradley S. E. Dyer . I recall this young man being a member of the Dyer Five Singers.
Today I can proudly say he has been an outstanding example for all young men who are seeking for self advancement, to build a strong family relationship, make an indelible contribution to his community, and society at large. He is a talented person , full of zeal alongside a sound character, and a strong sense of what goals he seeks to accomplish in life. I salute you Bradley let your light continue shine and the things you do speaks volumes to all those who know and come in contact with you..
Although Brad is my son, I can vouch for the above positive statements made on his behalf. I have deep respect for him and his mannerisms. A young man zealous after good works, respectful to friends and family and at the same time does not accept dishonesty or hypocrisy. I watch him slowly becoming a Patriach of our immediate family as you will hear things like ” check with Brad”, ” ask Brad”, ” what does Brad think”, respectfully by all his siblings. Even myself .
Thank you for recognizing the zeal, honest, hardworking propulsion of this young man/ my son. God grant him the strength to endure.
Maureen Dyer