LOS ANGELES (AP) — Snoop Dogg has taken over a popular record label that launched his stellar career.
The rapper-mogul acquired Death Row Records’ brand from MNRK Music Group, which is controlled by a private equity fund managed by Blackstone, the investment firm announced Wednesday. The terms of the deal were not disclosed.
Snoop Dogg said he’s excited about acquiring the label’s brand.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 50-year-old Snoop Dogg said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”
Snoop Dogg found his springboard to success during the 1990s while on Death Row Records. The label was founded in 1992 by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey in the immediate aftermath of the breakup of N.W.A.