The online brokerage industry offers a lot of options for new and experienced investors. There is a company for every trading style and investing strategy.

Each brokerage firm provides a number of investment choices, a suite of tools and services, and sometimes even a few pricing plans. Below is a list of nine popular online stock brokers.

Learning about and understanding what are the most important criteria for you as an investor, can help you select the very best investment company for your investment needs. Also, before selecting a brokerage firm, seriously consider reading online investment company reviews from a number of sources.

TD Ameritrade. Combination of high-tech and free professional grade tools with a long history in the brokerage industry makes TD Ameritrade a solid choice to beginner investors as well as for experienced and active traders. A rich selection of commission-free ETFs from 13 providers, including Vanguard, iShares, Pimco, PowerShares and SPDR, was ranked by Forbes as the best for investors who are looking for the most liquid and lowest-cost ETFs.

Ally Invest is a popular discount broker, offering $4.95 equity trades for all customers and even With no initial deposit to open an account at Ally Invest, anyone can start investing with the company. The brokerage does not charge a set-up fee and an annual fee for IRA accounts. Ally Invest is one of the industry’s leading low-cost brokers for self-directed investors with a broad array of investment and banking choices and modern trading technologies.

Firstrade Review Firstrade is a deep-discount broker that beats everyone else in this list when it comes to pricing. The firm charges $0 for stock and ETF trades. Options are $0 too. Mutual funds, amazingly, are also free to trade.

TradeStation Review The broker offers a low trading cost in two different pricing plans such as the per-trade plans or the per-share plans. With its main focus on active traders, TradeStation offers one of the best trading platforms and cheapest per-share commissions to active traders

Fidelity Investments is one of the larger brokerage companies in the US, and offers advice in wealth management as well as services of a discount broker. Fidelity provides extensive educational materials for novice and professional investors alike. Fidelity’s branch network has over 180 local offices. Although fees are a bit higher at Fidelity, the massive brokerage house offers investors their money’s worth in options, benefits, education, research and customer service.

Scottrade. TD Ameritrade announced an agreement to acquire Scottrade. TD’s purchase of Scottrade is expected to close in the second half of fiscal 2019. Having over 500 branches across the entire US, Scottrade combines the convenience of a discount broker with the comfort of a local business. They offer a wide selection of investment options, from stocks to municipal bonds and CDs along with $6.95 stock trades. The brokerage offers a great selection of no-load mutual funds (2,637 to choose from) that have no transaction fee when trading online.

Charles Schwab. A wide selection of investment products, great research, customer support and in-person guidance are the strongest advantages of Charles Schwab. Schwab received 4 stars in the Barron’s “Best for Long-Term Investing” category this year. The broker requires a $1,000 initial deposit to open a brokerage or an IRA account. Great selections of mutual funds and commission-free ETFs are available. The cost of mutual funds that are not on the broker’s list of commission-free funds is the highest among major competitions.

E-Trade is a well-established brokerage with a wide selection of investments. It charges a flat $6.95 fee for each stock or ETF trade. Unlike TD Ameritrade, E-Trade charges a steep fee for its advanced trading platform. E-Trade has 30 branches in 17 states across the country for personalized help and one-on-one guidance. A lot of tools and educational content are available at the website at no cost.

USAA Investments Review USAA Investments is a well-established brokerage designed for military members but open to the public. The firm offers a full range of USAA self-directed investments and wealth management services to the general public as well.

Learning about and understanding what are the most important criteria for you as an investor, can help you select the very best investment company for your investment needs. Before selecting a brokerage firm, seriously consider reading online investment company reviews from a number of sources.

It’s usually very helpful to see customers’ rating of a brokerage firm, and read online investment company reviews from a number of sources.

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