Succeeding in Business in a Pandemic 

A special section to The Community Voice • January 2021

Shifts and pivots are part of the rhythm of business ownership. Independent business owners have to innovate in areas where franchises already have a model to follow. They shift into a new marketing strategy; pivot to work in balance with changing business models. If you shift and pivot often enough, in time it becomes a dance.

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Historically, economic slumps involving significant numbers of layoffs have spawned surges in entrepreneurial activity as furloughed workers u…

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