Succeeding in Business in a Pandemic
A special section to The Community Voice • January 2021
Shifts and pivots are part of the rhythm of business ownership. Independent business owners have to innovate in areas where franchises already have a model to follow. They shift into a new marketing strategy; pivot to work in balance with changing business models. If you shift and pivot often enough, in time it becomes a dance.
Perfect Output, a veteran-owned and Black-owned company that provides other businesses with office supplies, printing supplies, printing equip…
No one saw the COVID-19 shutdown coming and most businesses did not have plans in place to bounce back.
Mark Daniels and Grace Freeman, owners of the Wichita Cheesecake Company, have choreographed a thriving business by continuing to shift and pi…
Historically, economic slumps involving significant numbers of layoffs have spawned surges in entrepreneurial activity as furloughed workers u…
The phone rang at 4 a.m. on the West Coast, rousing Angela Muhwezi-Hall from a dead sleep. Normally, calls at such times are bad news.
Leslie Fleuranges was on the cusp of achieving her dream, opening a pet hotel in Topeka.
From local restaurants to major corporations, companies that are successfully navigating the Covid-19 pandemic and ensuing recession have ofte…
The pandemic has brought challenges to all businesses. Through it all, members of the Forbes Magazine Communications team have identified seve…
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