The coronavirus pandemic has had a brutal impact on many small businesses, with restaurants, in particular, suffering a loss of revenues from mandates to switch to takeout-only models or to limit dine-in capacity. To help, Discover Card is making a commitment of $5 million to Black-owned restaurants.
From now through the end of October, consumers can nominate their local Black-owned restaurants via social media to receive $25,000 each.
Twitter: Tweet or reply to Discover’s post about its $5 million commitment with a restaurant nomination including @Discover, #EatItForward and #Sweepstakes and @ mention the restaurant’s Twitter account or the name of the restaurant.
Instagram: Upload a photo taken by user that is associated with the nominated restaurant and include @Discover, #EatItForward, #Sweepstakes and @ mention the restaurant’s Instagram account or restaurant name within the photo caption.
Facebook: Nominate a restaurant in the comments section of Discover’s post about its $5 million commitment.
Anyone who’s a legal U.S. resident and of age can make up to five nominations per social media platform.
“We want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, Discover executive vice president and president of U.S. Cards, in a press release.
To kick off the program, Discover has already awarded $25,000 each to three Black-owned restaurants: Back in the Day Bakery in Savannah, GA, owned by Cheryl Day; Post Office Pies in Birmingham, AL, owned by John Hall; and Rodney Scott’s BBQ in Birmingham and Charleston, SC. You can find out more about each restaurant on Discover’s #EatItForward site.
Discover will select a total of 200 restaurants. The remaining winners will be randomly drawn weekly between July 13 and Nov. 2. Winners must be at least 50% Black-owned, located in the U.S. or its territories, and meet the definition of a restaurant as an establishment that prepares and sells ready-to-eat food, including: ice cream shops, bakeries, food trucks, coffee shops, and bars, wineries, and cocktail lounges that serve food.
– Alisa Gumbs, Black Enterprise