There’s no need to worry about Meghan Markle and Prince Harry’s official announcement that they’re desire to step back as "senior" members of the royal family and intended "to become financially independent." Business professionals and brand evaluaters suggests the couple could be worth billions as a brand.
Part of their "more independent life" would involve funding their own lavish lifestyle rather than depending on the money from a sovereign grant.
"Harry and Meghan have made clear that they do not want to be reliant on public funds in their new lives," the Queen said.
But ultimately, it would probably be relatively easy for the couple to support themselves.
David Haigh, the CEO of Brand Finance, an independent brand-evaluation consultancy firm in London, told Women’s World Daily’s Rosemary Feitelberg on January 12 that he would be surprised if Harry and Meghan couldn't leverage their celebrity into a billion-dollar brand. He cited Kylie Jenner's billion-dollar cosmetics company as a replicable position for the royal couple.
From book deals and speaking-engagement opportunities to branded merch, Prince Harry and Meghan Markle are poised to build an empire
Kristen Meinzer, a royal commentator and author, told Business Insider's Taylor Nicole Rogers that the royal couple has "great earning potential" when it comes to book deals and speaking engagements. She compared their popularity to that of Barack and Michelle Obama and said the value of their book offers would likely be in the neighborhood of the Obamas' $60 million advance for their 2017 memoirs.
"It's noticeable that every time [Meghan] dotes a particular clothing brand or wears anything, they instantly crash the websites and sell out," Haigh told WWD, suggesting that any Sussex-branded goods would surely sell well and any future fashion collaborations would too.
Other opportunities could include leveraging their celebrity status on Instagram. The marketing platform Inzpire.me, which connects brands like Coca-Cola and UNICEF with potential influencer partners, told Business Insider that Harry and Meghan could expect to earn as much as $105,000 per singular sponsored Instagram post, should they choose to monetize their social-media presence. For comparison, Jenner, who Haigh highlighted as a particular social-media success story, has an estimated maximum post fee of $1.5 million, according to Inzpire.me. Meanwhile, the Obamas, who Meinzer directly compared the royal couple to, are projected to have a maximum post fee of $230,000.
But Rogers previously reported for Business Insider that other royal experts didn't expect the couple to fully commit to an Instagram side hustle. It's just one of the lucrative options to grow their brand.
Though it's also unlikely that Markle will return to acting as a full-time gig, reports have already surfaced that she signed a voice-over deal with Disney. While neither the royals nor Disney have confirmed the news, The Times of London reported that payment for the deal would take the form of a direct donation to Elephants Without Borders, emphasizing the couple's commitment to using their celebrity for philanthropy.
Last year, Meghan launche a clothing collection with all of the proceeds benefitting the women at Smart Works, a charity devoted to helping women find job-appropriate clothings and employment opportunities.