The much-anticipated celebration – which annually draws more than 500,000 attendees and contributes almost $300 million in economic impact over July 4thweekend in New Orleans–will be produced as a fully virtual experience.

To accommodate a wider audience, organizers have expanded to not just one, but two weekends. The next streaming event begins July 2 through July 5.

Streaming on ESSENCE Studios, the multi-day experience will extend to a global audience of viewers and feature virtual performances, summits, panels and more including leading musical artists, influencers and experts from around the world.

ESSENCE’s #BlackVotesMatter365 voting hub will also be a core element of the virtual Festival and include quick access to helpful resources for Black women and communities to amplify their voices in local and national elections through voting. The Festival will also include a benefit initiative to raise funds to support the critical needs and sustainability of Black and Brown entrepreneurs, micro and small businesses, and organizations focused on racial equity across the U.S.

Hosted by Loni Love, the 2020 ESSENCE Festival of Culture will feature a global ensemble of performers, including: Amanda Black, Andra Day, Bell Biv Devoe (“BBD”), Bruno Mars, Burna Boy, Common, D-Nice, Damian Marley, Diamond Platnumz, Doug E. Fresh, Elephant Man, Estelle, India.Arie, John Legend, Ledisi, NAS, Patti LaBelle, Raphael Saadiq, Rapsody, Sauti Sol, Shaggy, Swizz Beatz and more.

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