Chris Goode Ruby jeans juicery whole foods

KCMO Entrepreneur Chris Goode is the first African-American to open a juice bar inside Whole Foods. 

This summer, KCMO Entrepreneur Chris Goode made history as the first African-American to open a juice bar inside Whole Foods. Goode, owner and CEO of Ruby Jean's Juicery, opened a location in the Whole Foods store at 301 E. 51st St (off Brookside Blvd) in Kansas City, MO.

With the Whole Foods opening, Goode has three active Ruby Jean locations, plus a licensed operation in Springfield, MO. Next, he’s planning to expand into other states.

Chris first thought of the idea for his juicery after a friend introduced him to juice cleansing. He realized that it would have been beneficial for his grandmother, who died at the age of 61 from Type 2 diabetes, if she had known and understood the importance of healthy eating and drinking.

"Once I got into juicing and health I realized that 61 was just way too young and [I] started to switch my lifestyle and press my family to do the same. In 2014 I decided to put all I had into my passion and newfound purpose," Chris said in an interview with Because of Them We Can.

Chris launched his first juice bar in 2015 in an area of Kansas City that was then considered a food desert. Since they opened their doors, they have seen a steady increase in customers every month. In fact, they have been named as the top juice bar in Missouri and one of Yelp's Top 100.

The company's accomplishments reached the radar of the U.S.'s healthiest supermarket, Whole Foods, who offered Chris the opportunity to not only be a supplier in the store, but to operate a brick-and-mortar store inside one of their stores.

In addition to the Whole Foods location, Goode’s Kansas City locations include:

Ruby Jean’s Juicery

111 Main, Ste 165


Hours: M-F, 7:30 a.m. – 4:30 p.m.

Ruby Jean’s Kitchen & Juicery

3000 Troost Ave.

KCMO 64109

Hours: M-F 7 a.m. – 5 p.m. and

Sat., 9 a.m. – 4 p.m.

Ruby Jean’s menu includes smoothies, performance shakes, hand-crafted juices and acai bowls. The kitchen offers a menu of breakfast, lunch and dinner items, made of healthy and natural foods, many of them vegan and gluten free. The Whole Foods location does not have a kitchen but offers a few “healthy bites.”

With the new location, Chris hopes to inspire more people with the story about his grandmother.

“We truly feel we can empower people to live healthy by way of sharing my grandma's story. I feel there's a Ruby Jean in every family no matter who you are," he adds.

For more information about Ruby Jean's Juicery, visit

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